London 2012 Olympics
London 2012 was the first truly digital Games. The BBC ensured audiences never missed a moment, delivering unprecedented coverage across multiple platforms, so that audiences could stay up to date wherever they were, whenever they wanted to.
I worked on the launch of the Digital & Innovations strategy for the BBC 2012 Olympic coverage. In addition, I was also tasked to create the keynote presentation which was shown at the high-profile press event to launch the service.
My main role was ensuring brand consistency across all aspects of deliverables. I had to be very methodical when it came to designing the keynote for the press event. Together with the Creative Director and Art Director, I helped story-board the presentation to enable us to showcase the full UX consumer journey of the digital service offering.
Digital / Presentation design